Exit Realty: What’s In Our Name?
The name “EXIT” is branding genius. Millions and millions of EXIT signs across North America point to the way.
You see EXIT everywhere you go. Think about it…
• EXIT is the most advertised name in the world.
• EXIT signs are always strategically located.
• EXIT signs must be illuminated by law.
• EXIT signs are paid for with other people’s money!
• The word EXIT suggests “safe passage”.
• The Seller is making an “EXIT”.
• Everyone is looking for an EXIT strategy!
• EXIT has a tremendous subliminal effect.
• EXIT is memorable with four letters and two syllables – the real purpose of advertising.
EXIT is illuminated above every corporate door in North America!